Frequently Asked Questions
How do you differ from other Artificial Intelligence technologies?
The vast majority of AI companies use captured or historical data as the source for the learning that takes place in AI. The Merlynn TOM technology learns directly from the expert through a game/simulation process and is not therefore reliant on data. Traditional AI techniques will create Predictions but not Decisions.
A Prediction is a statement of what is likely to happen. A Decision is what to do about it.
Can you model empathy?
The TOM technology is ideally suited to model sentiments and reactions like empathy and ethics. Empathy will vary based on the individual and to an extent we are all our own experts in our own type of empathy. TOM allows organizations to deploy processes that now incorporate empathy, ethics and related humanistic emotions. The differentiation opportunity is being able to allow the customer experience to include "human dealing with human" type sentiment which so often gets ignored in high volume transaction environments.
RPA (Robotic Process Automation) & Merlynn
The Merlynn TOM technology is highly complementary to RPA. The success of RPA is influenced by the quality of embedded rules.
TOM allows for deeper levels of intuitive responses when dealing with uncertainty and risk in workflow processes.
Why model expertise?
Expertise is an instinctual understanding of a situation or scenario. Expertise is housed within the subconscious and is very difficult to explain, even by the actual expert. Expertise is just knowing something and not being able to fully explain why. The value of expertise is that it highlights things that are not necessarily evident in data as well as the reality that expertise is a highly sought after resource that takes time to grow.
Will experts be put out
of work because of your technology?
This is not the case as the expertise of the expert will change over time and therefore there will be a need to evolve the virtual expert. This is known as evolving the model where the expert can update the model.
The thinking behind the TOM technology is
to support vs replace.